# POP displays: FSDU, CDU, sidekicks and bins

> Choose a retail display format and understand what must be engineered beyond the visual concept.

Canonical: https://dielinemaker.com/standards/pop-display-types
Last updated: 2026-10-26

Point-of-purchase displays are selected around their position, merchandise and replenishment method. FSDUs stand on the floor; CDUs sit on a counter; sidekicks attach to another fixture.

DielineMaker supplies floor-display, counter-tray and dump-bin starting points. A verified sidekick mounting system and the proprietary Re-board design library are not included.

## Match the display to its retail location

Start with the retailer’s space envelope and stocking rules. Then specify product quantity, access, header height and replenishment needs.

| Reference | What it means | Design use |
| --- | --- | --- |
| FSDU | Free-standing display unit. | Check base stability and shelf loads. |
| CDU | Counter display unit. | Check counter footprint and product visibility. |
| Sidekick / power wing | Display attached alongside a fixture. | Obtain approved mounting hardware and load limits. |
| Dump bin | Open bulk display for loose products. | Confirm reach depth and resistance to tipping. |
| Re-board | A branded board system with its own design resources. | Use the supplier’s material and joint guidance. |

## Validate the stocked display

Test the display fully loaded and partially depleted. Shelf bending, joint wear and a shifting centre of gravity can change its behaviour during use.

Smurfit Westrock provides bespoke retail display services. Supplier designs and Re-board resources remain separate from the native editable templates linked below.

## Related editable templates

- [Four-shelf floor display](https://dielinemaker.com/dielines/floor-display--fsdu-4-shelf) (dieline) — Review the loaded shelves, base and header. [Open in editor](https://dielinemaker.com/create?style=floor-display&preset=fsdu-4-shelf)
- [Counter display tray](https://dielinemaker.com/dielines/display-tray--pdq-candy) (dieline) — Check pack count and front product visibility. [Open in editor](https://dielinemaker.com/create?style=display-tray&preset=pdq-candy)
- [Quarter-pallet dump bin](https://dielinemaker.com/dielines/dump-bin--bin-quarter-pallet) (dieline) — Check bulk-product access and retailer footprint. [Open in editor](https://dielinemaker.com/create?style=dump-bin&preset=bin-quarter-pallet)

## Common questions

### Can I use a floor display as a sidekick?

Not without a designed mounting system. Attachment points, hardware and load paths require separate validation.

### Are Re-board library designs reproduced here?

No. These are independent native examples. Refer to Re-board for its own library, materials and usage terms.

## Sources and further reading

- [Smurfit Westrock: retail displays and signage](https://www.smurfitwestrock.com/products/retail-displays-and-signage)
- [Re-board: design library](https://designs.reboard.se/)

## Related

- [Converter style libraries and supplier dielines](https://dielinemaker.com/standards/converter-style-libraries)
- [Pallet sizes: Euro, EPAL 2 and UIC references](https://dielinemaker.com/standards/pallet-sizes)
- [FEFCO box codes and corrugated styles](https://dielinemaker.com/standards/fefco-codes)
- [All packaging standards](https://dielinemaker.com/standards)
- [Use a supplier dieline](https://dielinemaker.com/learn/supplier-dielines)