Animation, Video Studio and 3D downloads

Scenes → Animation

Scene animation and its available choices

Still image keeps the composition static. The ordinary selector offers Turntable, Gentle float, Rise into view and Slide across; multi-product layouts add Product wave and Staggered entrance. Fold the product and Open and close appear only for suitable single structures.

When it helps most

Use a turntable to show all sides, gentle motion for a looping hero, a fold to teach construction, and a multi-item entrance to introduce a range.

Impact and trade-offs

A preset may retain its specialised motion even when it is outside the ordinary selector list. Check the actual structure’s supported poses. Fast or large motion can clip the product or make printed words unreadable.

Scenes → Animation, when motion is active

Duration, Movement distance and Timing

Duration controls scene motion length from 0.5–30 seconds. Movement distance scales motion from 25–200%. Original motion preserves its timing; Ease in and out applies smoother acceleration/deceleration.

When it helps most

Use longer duration and moderate distance for a readable product walkthrough. Shorter, stronger motion can work for a short promotional entrance.

Impact and trade-offs

Distance changes the movement envelope, so recheck framing at the beginning, middle and end. Duration does not fix an overly busy composition. Motion length in a Video Studio sequence or export template can come from that separate source instead.

Scenes → Video Studio

Use video sequence, shots and ordering

Enables the project’s multi-shot sequence. Add/duplicate creates another shot; move earlier/later changes order; remove deletes the selected shot while keeping the sequence valid.

When it helps most

Build a tutorial sequence with an establishing view, a detail view and a final held product view. Duplicate when only one aspect of a shot should change.

Impact and trade-offs

The selected shot owns camera/action/effects and duration. The selected text overlay has its own timing. Ensure Download → Motion is using Your sequence when you want these edits exported.

Video Studio → selected shot → Camera

Camera move: reveal and detail choices

Controls the camera independently of the product action. Reveal choices bring attention to the whole pack; Detail choices inspect the surface closely.

Hero reveal

Starts close at an angle and settles into the full hero view.

Hero cam

Low, centred and a slow, steady push.

Hero settle

Eases into a clean, composed final angle.

Crane up

Rises from table height to the product.

Crane down

Descends from above into a low angle.

Overhead descent

Comes down from a high angle to the hero view.

Low-angle push

A heroic low push toward the pack.

Detail sweep

Moves across the print up close.

Macro glide

Slides across the surface, close enough to read the print.

When it helps most

Use an establishing reveal before a close detail so viewers understand where they are looking. Hold long enough for the intended wording to be read.

Impact and trade-offs

A close camera cannot add detail missing from the artwork texture. Preview the complete move for clipping and sharpness rather than checking only the selected timeline frame.

Video Studio → selected shot → Camera

Camera move: orbit and zoom choices

Orbit/arc moves change the viewing angle around the pack. Zoom-family moves change proximity or perspective during the shot.

Cinematic orbit

Glides round the product, moving in at the middle.

Gentle orbit

A small, calm turn around the pack.

Arc left

Swings round the product to the left.

Arc right

Swings round the product to the right.

Bullet time

A fast arc that nearly freezes on the hero angle mid-shot.

Whip orbit

A fast swing from one side to the other.

Push in

Moves gently closer.

Pull back

Moves gently away.

Crash zoom in

Holds wide, then snaps in tight.

Crash zoom out

Holds tight, then snaps out wide.

Yo-yo zoom

Two punches in and out, on the beat.

Dolly zoom

Vertigo: the set warps while the product holds its size.

When it helps most

Use a gentle orbit for showing front and side; a push-in for a detail; a pull-back for revealing a range. Strong moves suit short emphasis moments.

Impact and trade-offs

Large swings can show an unfinished back face. Crash/yo-yo/dolly moves are presentation effects and can distract from an instructional demonstration.

Video Studio → selected shot → Camera

Camera move: calm and energy choices

Calm choices keep the subject stable or move it slowly in frame. Energy choices add more deliberate movement, tilt or shake.

Robo arm

Motion-control snaps and holds.

FPV dive

A drone dive from high and wide that pulls up on the pack.

Handheld

Phone-in-hand realism with a natural shake.

Dutch drift

A tilted, drifting frame.

Hold steady

The camera stays still.

Float

A slow, floating sway.

Rise

Lifts slightly.

Pan left

Slides left.

Pan right

Slides right.

When it helps most

Use Hold steady while an annotation or product label needs reading. Use energetic motion sparingly for promotional reveals.

Impact and trade-offs

A busy camera combined with a busy product action can make it difficult to judge the packaging. Compare the same shot with Hold steady when diagnosing motion confusion.

Video Studio → selected shot → Product

Product action

Animates the product while the shot’s camera remains independently configured. The catalogue contains turns, entrances, folds/openings, loops and group motions appropriate to the scene system.

Drop

Falls from above with diminishing landing bounces. Reserve extra frame height and use for a deliberate entrance.

Pop in

Scales and turns into view with a small bounce. Suits a short product introduction, not a static label-reading moment.

Rise & turn

Stands from a lying pose and performs a presenting turn. Check the floor and framing through the full rise.

Spin entrance

Approaches while turning and growing to final size. Useful for a promotional entrance with a stable final hold.

Swoop & land

Arrives from above/right with rotation and a landing squash. This is stylised movement rather than an impact test.

Slide in

Moves in laterally and settles. Useful for introducing one product beside a fixed caption.

Floating fall

Drifts down with slow rotation and settles softly. Useful for a gentle introduction.

Spiral rise

Circles into view from small to full size. Use sufficient frame space for the entrance path.

Slam & punch

Drops, compresses on impact and punches toward the lens. Keep it for emphasis; it does not represent board compression performance.

Crash zoom

The product rapidly grows toward the viewer and settles back to hero size. Recheck maximum bounds and label readability.

Barrel roll

Leaps and makes a complete roll before landing. Use only when rotational motion fits the campaign brief.

Inflate

Temporarily expands and bobs before returning. A stylised scale effect, not a pressure or flexible-material simulation.

Squish & spring

Compresses, springs upward and turns before landing. Use for playful motion; it does not predict crushing strength.

High flip

Makes a high end-over-end flip with a small twist. Check the complete flight for cropping.

Float

Hovers with a gentle vertical sway and a small turn. Useful for a calm promotional loop with clear silhouette.

Levitate

Floats above the floor with tilt and a full turn. Shows multiple sides in a continuous presentation.

Bounce loop

Repeats hops with quarter-turns and squash/stretch. A playful loop that needs room above the package.

Zero gravity

Drifts in multiple axes while rotating. Keep additional scene items clear of its moving envelope.

Studio slide

Slides in, pauses near centre and leaves to the other side. Useful for a conveyor-like loop.

Heartbeat

Two short size pulses followed by rest. A graphic emphasis loop, not a change to physical dimensions.

Jelly wobble

Adds continuous wobble and squash/stretch. Keep this separate from a technical geometry demonstration.

Rock & tease

Rocks from edge to edge. Useful as a subtle teaser while preserving a mostly stable front view.

Vanish & return

Shrinks/spins away and returns. A repeating visual transition that temporarily hides the product.

Turntable

Rotates the pack through a full showcase turn. Use to inspect all designed sides; review the back as carefully as the front.

Showcase tumble

Hovers and turns while leaning toward the camera. Useful for showing top/side detail, with all faces finished.

Flip to back

Hops to show the back, pauses, then turns home. Useful for comparing front and back without a separate cut.

Slow-motion hero turn

Turns with a slow near-hold around the reveal. Useful for a readable three-quarter hero moment.

Time freeze

Tosses upward, slows markedly in the air and completes the fall. Use for a stylised dramatic reveal.

Fold up

Progresses from flat blank to folded model. Use to explain panel mapping; it is a model animation rather than a physical folding simulation.

Unboxing

Animates an unboxing presentation. Use a structure with the required opening/parts and check the revealed inside artwork.

Fold & spin in

Combines folding, turning and growth into an entrance. Use a plain fold when the teaching goal is specifically construction.

Lid open & close

Opens and closes the supported lid/structure. Useful for interior printing and an unboxing concept.

Lid peek

Partly opens a supported lid and closes it again. Useful for a brief teaser of inside artwork.

Exploded view

Separates supported parts, holds and returns them. Useful for explaining a multi-part structure.

Lid pop

Hops and snaps the supported lid open, then holds open. Inspect both closure state and final interior view.

Cascade

Introduces multiple packs in sequence with a bounce. Useful for a range; inspect each item’s timing.

Stack build

Drops items into a stack from the bottom up. It illustrates arrangement, not a load-bearing calculation.

Line-up wave

Makes items in a line hop in succession. Useful for a multi-pack loop with all labels needing a clear moment.

When it helps most

Choose the action that communicates the intended information: show another face, open a supported lid, show flat-to-folded construction or introduce a range.

Impact and trade-offs

A product action is a presentation animation, including stylised squish/inflate/bounce effects. It does not simulate material strength, real crease behaviour or shipping loads. Use supported geometry and inspect each extreme of the action.

Video Studio → selected shot → Effects

Shot effects: Light

Adds a lighting or lens-style effect over the selected shot. Effects are independent of camera motion.

Light sweep

A glint of light travels across the pack.

Light pulse

Two soft pulses of light, on the beat.

Glow

Highlights bloom softly.

Anamorphic flare

A blue lens streak and ghosts, like a film lens.

God rays

Light beams through haze, with shafts behind the pack.

Sparkle

Twinkling star glints on the product.

Prism

A rainbow refraction drifts across the frame.

Light leak

Warm film light leaks drift across the frame.

When it helps most

Use a restrained light sweep to call attention to foil or a highlight. Keep a clean comparison frame when the viewer needs to judge the artwork.

Impact and trade-offs

Glow, flare and colour effects can obscure text or change perceived brand colours. Effects do not change the stored print artwork or create actual foil on the material.

Video Studio → selected shot → Effects

Shot effects: Energy, Film & lens and Style

Adds transient motion/film/stylised treatments; multiple effects can be selected up to the editor’s limit.

Flash

A white flash at the start of the shot.

Chroma punch

A burst of lens fringing and brightness on the cut.

Shockwave

An impact ring ripples out from the pack.

Speed lines

Comic action lines rush in from the edges.

Beat zoom

Short pushes on the beat (120 BPM).

Whip blur

Motion blur whips the shot in and out.

Zoom blur

A radial blur bursts from the centre on the cut.

Glitch

Digital slice jumps and an RGB split.

Silhouette reveal

Starts in shadow and brightens into the reveal.

Focus pull

Focus racks from the background onto the pack.

Speed ramp

The camera rushes, slows to near-still mid-shot, then rushes again.

Film burn

The edges overexpose to orange and white as the shot ends.

Iris in

Opens from black through a circle, like an old film.

VHS

Tracking lines, scanlines and chroma bleed.

Neon edges

Glowing outlines over a darkened frame.

Halftone

Comic-book print dots.

Bokeh orbs

Soft out-of-focus lights drift behind the pack.

Confetti

Falling confetti for launches and sales.

When it helps most

Use for deliberate campaign styling. For teaching a control, choose the least effect needed so the before/after remains clear.

Impact and trade-offs

Stacked effects can conceal useful details and increase render work. Flashing or abrupt transitions also change the viewing experience; preview at the final frame rate.

Video Studio → a shot after the first → Cut in

Cut in and Transition length

Controls how the previous shot changes into the selected shot. Transition length appears for a non-hard-cut choice and is limited to 1.5 seconds or half the shot duration, whichever is lower.

Hard cut

An instant cut to the new shot.

Glide

The camera glides on from the last shot; screen media crossfades.

Glide · slide left

Glides on; screen media slides left.

Glide · slide up

Glides on; screen media slides up.

Flash

Cuts through a white flash.

Light burn

Burns out to warm light and back.

Light wipe

A wall of light wipes across.

Dip to black

Fades through black.

Whip pan

The camera whips sideways through a blur.

Whip up

The camera whips upward through a blur.

Zoom punch

Punches through the frame with a zoom blur.

Spin

The frame spins through the cut.

Impact shake

A hard shake and fringe on the cut.

Glitch

Digital slices and RGB split hide the cut.

Pixelate

Dissolves through big pixels.

Blinds

Bars close and open.

Iris

Closes to a circle and opens again.

Ink

Ink bleeds over the frame and drains away.

Defocus

Blurs out and racks back in. Calm and premium.

When it helps most

Use a hard cut when clearly comparing two states, Glide for continuous camera feel, or a restrained fade/dip to separate topics.

Impact and trade-offs

Transition time can consume much of a short shot’s useful reading period. Inspect the boundary between both shots and any screen media, since camera and media transitions have related but distinct behaviour.

Video Studio → selected shot

Shot length and effect intensity

Shot length sets its timeline duration; the control respects the sequence duration limit. Subtle, Normal and Bold intensity choices scale the selected treatment.

When it helps most

Allow time for the specific visual task: reading a front label takes longer than recognising a pack silhouette. Begin with Subtle when teaching.

Impact and trade-offs

Longer shots increase frames to render; stronger effects can move content outside the frame. Timing should be judged with overlays and transitions present, not only on an isolated static shot.

Video Studio → look controls

Look, Colour grade, Film grain, Glow and Letterbox

A look preset coordinates grading and film-style settings. Colour grade changes the colour treatment; Film grain adds texture; Glow blooms highlights; Letterbox adds cinematic bars where enabled.

When it helps most

Use Natural for showing artwork clearly. Apply a creative look for a marketing mood only when that altered appearance is intended.

Impact and trade-offs

Grades such as Teal & orange, Golden hour, Cool chrome, Vivid pop, Dreamy, Soft film, Vintage, Bleach bypass, Cyberpunk, Duotone and Noir can substantially change perceived colours. A graded video is not suitable evidence of a press colour match.

Video Studio → media import and selected shot

Add screenshots/recordings and Media in shot

Imports supported images or recordings and chooses either that media or the Current design for a shot. Media appears on chooses the target panel; Automatic uses the main artwork panel.

When it helps most

Useful for presenting a design preview, software recording on a supported screen-like surface, or an image sequence within a product animation.

Impact and trade-offs

An image/recording becomes shot media, not automatically permanent production artwork. Inspect which panel is targeted. If media is missing, select a present asset before exporting.

Video Studio → selected recording

Source start, Playback speed and Loop recording

Source start chooses the first source second. Playback speed controls how quickly source time advances. Loop repeats when the recording ends; otherwise its last frame is held.

When it helps most

Trim away setup time with Source start; slow down a demonstration; loop a short ambient recording only if repetition is appropriate.

Impact and trade-offs

At 2× speed a 4-second shot consumes 8 seconds of source. If fewer seconds remain and Loop is off, the final frame holds. Do not diagnose that expected hold as an encoder failure.

Worked example

A 6-second source starting at 2 s has 4 seconds remaining. At 1× it fills a 4-second shot; at 2× it ends after 2 seconds of the shot unless looping.

Video Studio → media settings

Media fit: Fill panel or Show entire image

Fill panel uses Cover and crops overflow. Show entire image uses Contain and preserves all source content.

When it helps most

Use Show entire image for a screenshot where every control is important; Fill panel for a decorative photo that may crop.

Impact and trade-offs

A wide recording on a tall panel can lose its side controls with Fill. Contain can leave margins. Check legibility at exported resolution, not only in the media source file.

Video Studio → Text overlay editor

Text overlay: content, From, For, Position and Size

Adds timeline text separate from the artwork. From is the start second; For is its duration, bounded by the sequence. Top/Centre/Bottom and Small/Medium/Large set placement and scale.

When it helps most

Use short chapter labels, a product name or an explanation of the shown option. Time the words to the actual demonstration.

Impact and trade-offs

Overlay text does not print on the package. Check safe framing in the final aspect and allow enough time to read it; text that looks good on a desktop preview may be small on a phone.

Video Studio → Text overlay editor

Text animation and Text backplate

Fade changes text visibility smoothly; Rise moves it into place; Typewriter reveals it progressively. Backplate adds contrast behind the words.

When it helps most

Use Fade/backplate for clear instruction over a busy scene. Use Typewriter only when its reveal time fits the message and shot.

Impact and trade-offs

A long message with Typewriter may leave little time to read the completed sentence. A large backplate can cover the pack detail the words describe. Preview their overlap throughout the timeline.

Download → Video → Motion

Export motion: Your sequence, Turntable, Fold up, Scene motion, With effects

Selects which motion source is exported. Your sequence uses Video Studio; Turntable/Fold up use simple motions; Scene motion uses the scene’s own movement; With effects uses a video template.

When it helps most

Choose the source you actually edited. Read the displayed source and duration before starting the render.

Impact and trade-offs

The export Length control is not always independent: sequence, scene and template durations are set by those sources. A sequence can take precedence until you explicitly select another motion.

Download → Video

Resolution, frame rate and codec

Resolution determines output pixel dimensions using the scene aspect. Frame rate chooses 24, 30 or 60 fps. Auto codec prefers available H.264, then HEVC or AV1 according to the browser’s encoding capability.

When it helps most

Use a supported resolution and a common playback format for your destination. H.264 is a practical compatibility choice where available; test the actual exported file in the intended player.

Impact and trade-offs

60 fps needs twice as many rendered frames as 30 fps for the same duration. Higher resolution also increases memory/time. Disabled choices report device/browser capability, not a damaged project.

Worked example

A 10-second clip at 30 fps contains 300 frames; at 60 fps it contains 600. Test the complete short clip before rendering a large batch.

Download → 3D model

GLB and USDZ

GLB is binary glTF, exported in metres with +Y up. USDZ is intended for compatible Apple AR/presentation workflows.

When it helps most

Choose GLB for a compatible web/3D viewer or modelling tool, USDZ for AR Quick Look or an Apple-oriented presentation workflow.

Impact and trade-offs

Check physical scale, orientation, texture appearance and materials after opening in the destination. A 3D model download is not a cutting file or a proof that the physical product fits. Rendering capabilities differ across viewers.